Audio Blog

Listen to some of our thoughts.

What Can Media Companies Learn from Tech Startups?

Written by Hayley Grgurich, Narrated by Lillian Rachel

Click the image to listen to the full version, or read the full text version on our Medium page here.

Five years ago, it seemed like every other news story about online publishing involved the announcement of venture capital backing. Buzzfeed got a cash infusion of $46 million, Vox Media—owner of Vox, SBNation, The Verge, Eater, Polygon and others—received $80 million in backing, and Business Insider accrued $30 million in VC funds by the end of the first quarter of 2014.


Podcasting for Publishers: Should You DIY?

Written by Hayley Grgurich, Narrated by Hayley Grgurich

Click the image to listen to the full version, or read the full text version on our Medium page here.

Everybody loves a podcast. Not everybody should make one. Audio has a reputation as one of the most DIY-able content formats. But is it? It's true that capturing good audio is possible without expensive equipment or extensive expertise, but making something valuable out of that audio - be it a long form narrative, a 2-minute report, an article narration (as some publishers do with the help of an audio production partner) or an interview show - is only possible with the right balance of time, money and know-how.


Surround Sound: The Next Wave in Audio is Ubiquity

Written by Hayley Grgurich, Narrated by Colin Watts

Click the image to listen to the full version, or read the full text version on our Medium page here.

As audio streaming platforms proliferate and our appliances start talking, online publishers are eyeing speakers as well as screens 2014 may have been the year of the podcast, but in 2019, audio's appeal is far from over. Since the rise of giants like Serial, Gimlet, and Radiotopia, interest in audio content has only grown. AM/FM radio reaches 93 percent of Americans every week - more than TV, smartphones or any other device - and an increasing number of streaming services are producing more content and more ways to listen.


In Audio Narration, Does Humanity Matter?

Written by Hayley Grgurich, Narrated by Natalie Duke

Click the image to listen to the full version, or read the full text version on our Medium page here.

As text-to-speech and AI technology improve, there’s still a case to be made for the power of the human voice In early May, 2018, Google CEO Sundar Pichai stood in front of a big screen and rapt festival crowd to demo a robot voice that sounds startlingly lifelike. The voice is that of the Google Assistant and the audience watched the play-by-play as it called a salon, carried on a natural-sounding conversation, and booked a haircut for its “client”, Lisa. Watching the video, you can hear a collective gleeful giggle from the crowd as the bot tosses in conversational fillers like, “Mm-hmm” to the unsuspecting human on the other end. It feels like it’s almost showboating how lifelike it can be.